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S-04Google search optimisation

Being found by thosealready looking for you

Search optimisation means that someone typing your trade and your town lands on you. Not attracting crowds who will never buy.

01

We promise no position

Nobody can guarantee a first place: ranking depends on Google, on your competitors and on the query. An agency that guarantees it is lying, or aiming at queries nobody types so it can show a pretty report.

What we can promise is actions and numbers: what was fixed, what Search Console measures before and after, and which queries you actually appear on.

02

Local weighs more than the rest

For a company in French-speaking Switzerland, a well-kept Google Business Profile often weighs more than all the work done on the site. It is what places you in the map block, above the classic results.

So we start there: the profile, the hours, the photos, the reviews, and the consistency of name, address and phone everywhere they appear. A number written two different ways is enough to blur the match.

03

Content that answers a question

A page ranks when it answers one precise intent. A page about everything answers nothing: that is why a one-page site plateaus, however good it is.

We identify the questions your customers actually type, and write one page per question. You know your trade better than we do: we tell you what to write, and we shape it.

Google search optimisation (SEO) in Neuchâtel — NELINK